This is not content

I’m sick and tired of hearing about how you should be producing “content” to attract a web following. Treating content as a category on its own is missing the point entirely. Nobody cares about content. Nobody wakes up in the morning and thinks, hey, I should read some content today.


What people want is opinions, analysis, techniques, experiences, and insights. The best of all these come as a by-product from actually doing stuff. The closer you are to the topics, the more natural you’ll be able to extract the goodies.


This also means that it’s hard to schedule. You can’t put neatly into timeslots when you’re going to be annoyed, ecstatic, disappointed, have a great insight or discover a new awesome technique.


The great thing is that it doesn’t really matter that much anyway whether you follow a tight schedule. Between Twitter, RSS, and the aggregator sites, good stuff usually bubbles to the top regardless.


So no more content, please.