• designing JIBO. subtracting the obvious and adding the meaningful

  • JIBO를 디자인하며. 명백함을 추출하고 의미를 부여하기.

  • Designing JIBO. Subtracting The Obvious And Adding The Meaningful. 

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  • What is a social robot supposed to look like?  We have asked ourselves this question many times during the last year.  Huge Design was fortunate enough to be partnered with the JIBO team and tasked with creating the industrial design/look and feel for JIBO.  At first, it seemed that our lack of experience designing anything remotely close to a robot might be a problem.  We quickly learned however that this product needed to be unlike any robot existing and a fresh industrial design was going to be a crucial part in defining this new socially charged experience for users.
  • 사회적인 로봇이 어떻게 생겨야 하는가? 우리는 이 질문을 작년에 수없이 스스로에게 되물었다. Huge Design이 운 좋게도 JIBO 팀과 함께 파트너를 이루어 JIBO의 외형적인 모습과 느낌을 디자인하는 기회를 얻을 수 있었다. 처음에는, 어떤 것이든 간에 로봇과 관계가 있는 무언가를 디자인한 경험의 부족이 문제가 되는 것처럼 보였다. 하지만 우리는 빠르게 이 제품이 기 존재하는 어떤 로봇과도 비슷할 필요가 없고, 오히려 새롭고 신선한 제품 디자인이 사용자를 위한 새로운 사회적인 경험을 정의하는 것에 핵심적인 부분이 될 것임을 깨달았다.
  • The idea of robots being a part of our daily lives is a controversial topic to say the least.  It seems everyone you talk to has a strong opinion about the issue as well as an equally vivid image in their head of what a robot looks like.  Cliché robot visuals are everywhere in our culture and much of it heavy-handed and unflattering.   Popular images conjure a complicated machine with poorly simulated human-like parts mixed with exposed joints, sensors and lights.
  • 로봇이라는 아이디어는 우리의 일상에 있어서 매우 논쟁적인 주제이다. 당신과 이야기를 나누는 거의 모든 사람들이 로봇이 어떻게 생겼는 지에 대한 강렬한 시각적 이미지를 머릿 속에 가지고 있을 것이다. 로봇의 시각적 이미지에 대한 클리셰는 우리 문화의 모든 곳에 존재하고 많은 부분에서 손이 많이 가고 어울리지 않는다. 유명한 이미지는 사람을 대충 모사한 여러 조인트와 센서와 라이트들이 아주 복잡한 기계를 이루는 것처럼 표현되는 것이다.
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  • Robots have looked the way they do for a good reason.  Most of these machines are a collection of motors/sensors/chips/joints that strive to mimic the movements/appearance of lifelike beings.  The overtly mechanical look is driven by physical necessity, allowing these machines to do real work in a very task-oriented manner.
  • 그동안 로봇은 그럴만한 이유에 의해서 그런 모습으로 그려져왔다. 로봇이라는 이 기계들의 대부분은 모터/센서/칩/조인트가 살아 있는 존재의 움직임/외형을 흉내내려고 고군분투해왔으며 대놓고 기계적인 이러한 외형은 로봇이 사람들의 물리적인 필요에 의해서, 목적 지향적인 방식으로 실용적인 일을 하도록 압박을 받은 결과이다.
  • A social robot is a very different machine however.  The vision that Cynthia and the JIBO team laid out to us almost a year ago painted the picture of a socially connected, intelligent home companion. Its primary skill would be its ability to emotional connect with its user and become a helpful extension of the family.  JIBO would have no need to zip around the house on 2 wheels or reach over and pour you a glass of water.  Instead, its movements, expressions and communication all needed to be focused directly on the user in a subtle and pleasing way.  This robot’s primary mechanical task was to make you smile.
  • 사회적인 로봇은 그러나 아주 다른 기계이다. 신시아와 JIBO 팀은 우리에게 1년 전 그려 준 비전은, 사회적으로 연결된, 가정의 지능적인 동반자에 가까운 모습이었다. 그것의 우선적인 기능은 사용자들과 감성적으로 연결되는 것이며, 또한 가족들에게 도움이 되는 하나의 확장된 가족구성원이 되는 것이었다. JIBO는 두 바퀴로 집을 돌아다닐 이유도 없고 당신에게 손을 뻗쳐 물을 따라줄 필요도 없다. 대신에, 그것의 움직임, 표현 그리고 커뮤니케이션은 사용자에게 은근하게 또 즐거운 방식으로 집중하고 있다.
  • Every design project has unique challenges and this one was certainly no exception.  How do we erase the visual constructs of what a robot is supposed to look like and focus this new experience? What qualities will make this little machine deliver on the promise in sophisticated, visually bold way?  John Maeda, renowned graphic designer and author of The Laws of Simplicity, famously said that the key to creating harmony between object and user arises when you “subtract the obvious and add the meaningful”.  This quote summarizes our fundamental design approach with JIBO from early concepts to final product.
  • 모든 디자인 프로젝트는 각각 고유한 도전을 품고 있으며 이 프로젝트 또한 예외는 아니었다. 어떻게 사람들로 하여금 로봇에 대한 시각적 고정관념을 지우고, 새로운 경험에 집중하게 할 것인가? 어떠한 질적인 측면이 이 조그만 기계가 정교하고, 시각적으로 담대한 방식으로 전달하는 것을 보장해 줄까? 단순함의 법칙 저자이자, 그래픽 디자이너인 존 마에다가 한 유명한 말이 있다. 사물과 사용자 간에 조화를 만들어내는 비결은, "명백함을 추출하고 의미를 부여하는 것"이라는 것이다. 이 문장은 JIBO의 초창기 컨셉부터 완결된 제품에까지 기반을 이룬 디자인 접근 방식을 요약한 것과 같다.
  • SUBTRACT THE OBVIOUS:
  • 명백함을 추출하기:
  • Given the primary task of connecting emotionally and re-defining social intelligence, decisions over eliminating or hiding traditional robot visual elements proved crucial to defining the look of JIBO.  Some of these decisions were easy.  The JIBO team envisioned a desktop companion freed from the need to complete mechanical tasks, so there was no need for arms and legs. Looking deeper at the elements of a robot, the remaining decisions of what could be eliminated were much smaller, subtle but equally important.
  • 우선, 감성적인 연결을 만들어내고, 사회적 지능을 재정의하는 것은, 전통적인 로봇의 시각적 요소들을 제거하거나 숨기는 것에 대한 의사 결정이 핵심적인 것으로 드러났다. 어떤 결정들은 매우 쉬웠다. JIBO 팀은 기계적인 태스크를 수행할 필요가 없었고 데스크탑 업무의 동료를 목표로 하였기때문에, 팔과 다리가 필요치 않았다. 로봇의 요소들을 더 깊이 들여다보면서, 무엇이 제거될 것인가 하는 남은 의사 결정들은 아주 작거나 미묘했지만 동시에 매우 중요한 것들이었다.
  • JIBO needed a head but what level of detail was necessary to convey and connect with users?  Working closely with the JIBO team we explored a range of head proportions and played with the level of detail needed.  We all agreed we didn’t want to create anything that resembled a toy so any character-driven detail needed to be treated with abstract simplicity.  Eliminating as much unnecessary detail in the face and head without taking away the visual ‘character’ necessary to connect with users was a crucial and delicate balance.  Through this elimination process, we discovered that actually very little overt facial detailing is needed.
  • The simplification exercise then moved from the aesthetic features we could safely subtract to the more complicated issue of functional elements we wanted to hide.  We certainly didn’t want a complicated mess of sensors, visible cameras and body segments to detract from the bold simplicity of JIBO.   This was a heavily collaboration working closely with the extended Jibo team of software, electrical and mechanical engineers.  For this effort our previous design experience working on laptops, tiny wearables and countless high tech gadgets was key to understanding where the opportunities to reduce complexity laid.
  • ADD THE MEANINGFUL:
  • Understanding the core elements that will make the physical JIBO resonate in a ‘socially connected’ way was equally important to the simplification of form and details.  The JIBO team had established a few basic elements that would be key to this emotional connection in the hardware:  a friendly silhouette activated by an expressive movement that is directly linked to an intelligent UI ‘face’ and likable voice.
  • The design exploration of form and movement were closely linked and needed to be explored together to define the silhouette.  Fardad Faridi, JIBO’s talented in-house animator, introduced us to the basics of character expression in animation and shared examples of basic forms that can deliver the necessary ‘line of action’ of thoughtful poses. These movements are crucial to reinforcing the emotions and interaction conveyed through JIBO’s face and voice.
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  • A variety of form + movement architectures were explored but the design that emerged was based on earlier work from the JIBO team in Boston.  The architecture sub-divided a very simple cylindrical vertical body into a series of angled/rotating sections.  By controlling the movement of each section independently JIBO was able to quickly snap into a variety of expressive poses and appear to magically dance in a pleasing way.  The most impressive aspect of this architecture was its inherent simplicity.  The traditional pivoting joints seen on most other robotic mechanisms would have been overkill and far more visually complicated.  More importantly, the cylindrical nature of the mechanism meant that the eventual form could take on a very elemental geometric quality.  An abstracted character composed of a simple cylindrical torso and pure spherical head.
  • The design of JIBO’s face was probably the most difficult part to get right.  Since the user experience would rely heavily on software driven apps and programs we all agreed his face would have to have a display somewhere on it.  As discussed above, the subtraction of elements played an important role here but eliminated the display was not an option.  The screen UI (working in concert with the voice and movement) would be integral in creating the facial character of JIBO while also providing necessary supporting visual communication.  Luckily, the desire for impactful graphics (that can be easily seen from across the room) aligned with the desire of a large-headed, friendly character silhouette. It was crucial that users not focus on the technology inside JIBO.   Hiding the display component behind the face was a seemingly small detail that has a huge psychological impact on how users will react to their little companion.
  • COMPLETING THE VISION:
  • In the end, the details make the design.  Eliminating as many unnecessary details as possible and celebrating those few remaining with a subtle sophistication was key to the refinement of the physical JIBO. The boldly simple form silhouette made up of pure geometric shapes is accented with subtle precision engineering details and sophisticated surface transitions to express the qualities of a truly premium and intelligent device.  Playful elements (such as the friendly proportions, expressive movement, high-touch surfaces of the body and the borderless face) work together to build the approachable human-like quality that other smart devices lack.  The combination of these contrasted elements creates a bit of mystery around the intelligence hidden inside and creates an own-able visual icon for the first social robot. We are excited to be able to introduce JIBO to the public.
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