• The of course principle of design

  • 设计中的显而易见原则

  • John Gruber today writes about Apple’s highest priority being obviousness. He was of course, remixing and extending the arguments made by Sebastiaan de With in his post, Simplicity and Obviousness. Their two blog posts reminded me of one of my earlier posts from early 2010, when I wrote about a documentary called Objectified. At some point in 2009, I met up with my good friend Christian Lindholm who works for design firm, Fjord. He turned me onto his of-course principle of design.
  • 约翰·格鲁伯今天写道有关于苹果公司的最高优先权就是他们的显而易见。他当然,混合并且延伸了赛巴仕安德在他的文章中的争论,简单和显而易见。他们二人的博客的文章,提醒了我自己在2010年初的文章,当我写了一个记录文章叫做客体。在2009年的一个时候,我和我的一个为Fjord设计公司工作的好朋友克里斯汀林德霍尔姆见面,他将我转向他的在设计中所必须遵守的原则。
  • Most companies (including web startups), he said, are looking to “wow” with their products, when in reality what they should be looking for is an “‘of course’ reaction from their users.”
  • 大多数的公司(包括一些网站新新起的公司),他说,专注于他们产品中的“惊叹元素”,而当事实上,你们应该关注的,是那些他们的用户的“当然了”的反应。
  • Puzzled, I looked at him. And then it hit me: Great design means that one look and the end user reacts by knowing what to do with a knob or a button, without as much as even thinking about it. Of course this knob is what turns the volume up, or brings up the home screen.
  • 困惑了,我看着他。然后突然我明白了:伟大的设计意味着,看一眼,终端用户就知道一个把手或者一个按钮的作用,而不需要深思它们的用途。当然这个把手是用来将音量提高的,或者带回到主页的。
  • This of course factor is at the heart of every great design — from the iPhone to the Braun alarm radio. And it’s an important lesson that every startup and entrepreneur should remember. Whether your company is making a physical product or a web service or mobile application, it’s essential for you to think about design.
  • 这个显而易见元素,是每一项伟大设计的心脏——从iPhone到布劳恩报警电台。并且这是一项非常重要的一课,所有新兴起的公司和大企业都要记住的。不管您的公司是要做一个真实的产品,或者一个网络服务,或是一个手机程序,这个尤为重要的,当你想到设计的时候。
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